Inead
New website for INEAD: A Streamlined User Experience for Career Advancement
The primary objective was to redesign INEAD's website to enhance the user experience, simplify navigation, and generate leads. Additionally, the website needed to cater to a specific target audience: individuals with limited financial resources, time constraints, and seeking career change opportunities.
INEAD's website has undergone a user-friendly refresh targeting career changers. The revamped site prioritizes clear information about funding, program options, and flexible learning schedules – all crucial aspects for busy professionals. Easy navigation and a visually appealing design make finding the right program a smooth experience. From simplified menus to concise course summaries, INEAD empowers users to make informed decisions about their career advancement goals.
Streamlined User Interface: The website presents a clean and intuitive interface, making it easy to navigate and find information.
Targeted Content: Content is carefully designed to address the specific needs of the target audience, emphasizing funding options, diverse programs, and flexible learning modalities.
Visually Appealing Design: The bold neon yellow and grayscale color scheme, coupled with color-coded sections, creates a modern and visually engaging design.
Clear Course Presentation: Each course is presented in a clear and concise format, divided into sections for effortless navigation and quick understanding of key information.
Efficient Navigation with Anchors: Anchor links are strategically placed at the top of each page to enable users to quickly navigate to sections of interest.
The redesigned INEAD website has resulted in a significant improvement in user experience, a boost in lead generation, and a strengthened online presence for the institution. The website effectively caters to the target audience by providing them with the information and resources they require to make informed decisions regarding their career advancement goals.
It exemplifies the power of user-centric design in achieving business objectives. By prioritizing the needs and preferences of the target audience, the website has successfully transformed into a valuable tool for career seekers and a testament to INEAD's dedication to providing high-quality distance learning education.
