Petites cités de caractère
New Website for Petites Cités de Caractère: A Modern Upgrade for a Charming Brand.
The primary objective was to redesign a website that effectively presents and promotes the labeled communes to individuals or families seeking cultural and heritage experiences. The previous website, dating back to 2014/2015, was in need of a modern refresh.
A modernization of the brand and website was undertaken, reflecting the association's evolution and values while maintaining its unique warm and human touch. Terracotta and green hues were chosen to convey warmth, authenticity, and a connection to the earth and nature.
Immersive Design: The design aims to transport users to the heart of the destinations, fostering a sense of already being on vacation. High-quality visuals play a crucial role in this immersion, complemented by an interactive map showcasing nearby points of interest.
Experience-Focused Content: The website goes beyond simply presenting destinations; it emphasizes the experiences that await visitors. The motto "expérience = vie" (experience = life) encapsulates this approach.
Clear and Readable Destination Profiles: Each destination is presented in a clear and easy-to-read format, allowing users to share, save, and revisit information during their vacation planning phase.
The redesigned website for Petites Cités de Caractère effectively captures the essence of the association and its unique offerings, providing an engaging and informative platform for potential visitors seeking authentic cultural and heritage experiences in France.
